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The line has generated hundreds of thousands of dollars in donations to LGBT-rights groups, and BeTrue has become a symbol of acceptance for many LGBT people in sports. They most definitely have something here. And that's when we realized we have something here." We did it a second year, and that was the year Jason Collins wore a #BeTrue shirt in the Boston Pride Parade, and it blew up on us. After the first year, we didn’t even know if we were going to do it again.
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We didn't even think it would still be around. “Six years ago we never thought it would be what it is today. "Ir leaves me speechless most of the time,” Hawks told Outsports. According to Quinton Hawks, one of the founders of the line (along with Robert Goman and designer Shawn Ormsby) and the current head of the Nike LGBT & Friends Network, year six is something he hadn’t envisioned when they started the line. This is the sixth year of the BeTrue line. While the line will be available on the company’s online store on June 1, the product’s availability in Nike stores across America will vary throughout June, in part to align with the local city’s pride celebration. This year BeTrue is part of the company’s larger EQUALITY initiative, which has highlighted many voices speaking for equality including LeBron James, Megan Rapinoe, Serena Williams and Victor Cruz. The 2017 line will be available online June 1. Nike’s annual BeTrue line is again being released to celebrate LGBT Pride Month.